ABOUT THE SANDLER TRAINING GOLF PROGRAM
Sandler Training is a world leader in innovative sales, leadership and management training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.
We understand to have long-term success at golf's highest level requires the same philosophy. That's why we are proud to sponsor outstanding PGA Tour golfers Woody Austin and John Rollins. Rollins and Austin exemplify a competitive spirit, the ability to persevere and the determination to be the best.
Get to know our golfers in the biography section below.
Sandler Golfers
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Read about Sandler's Golf Team News
Over the past ten years that I have been involved with sales of one form or another, I had never made the connection between understanding the human element, the human dynamic, and the role of human emotion in the buying/ selling process. In my mind, sales had always been about helping people, whether through education or providing a quality professional service.
I find it amazing how naïve we as humans can be; with Sandler I was exposed to a whole new world of what selling can and should be. I had heard the old sayings "People do business with people not companies" and "People do business with people they like or are like them" it never occurred to me that there could be any truth to that, I always gave 110% and did the best I could with the knowledge and tools I had available to me at the time.
Now with the Sandler system, the world of communication just got a whole lot bigger and better. My past practices of "interrogating" people to obtain data needed to complete the project; have turned from tactical to conversational, from aggressive to nurturing. I have begun to find that much less talking and more listening is allowing me to build meaningful business relationships in less time than ever before and adapt to a much wider range of personality types.
I have come to the conclusion that the Sandler Sales Institute has opened the door for me to get out of my own way, and take the required first steps away from middle management and begin climbing the executive ladder of personal and professional success. Now thanks to Sandler my future has never looked or felt so bright.
James Reinhardt