Sandler Training, Direct Impact Associates, LLC, is a professional development services company providing training programs in sales and sales management, customer service, leadership and communications.  We provide our client companies a personalized development experience in our training center located in Albany, NY and onsite at their business locations.  The programs are professional level, focusing on knowledge and awareness, and continuing with ongoing reinforcement to achieve a higher level of success. 

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Rate Your Sales Team

Answer this short survey for a quick look at where the stumbling blocks might be for your organization.  Read more...

Don't be a hero in a group. Ever.

Never be the rescuer in a group presentation, no matter how tempting. Delegate the role of rescuer to some other member of the group. Delegate by recruiting them to do the job. Read more...

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Why you should attend the 2015 Client Summit

Are you planning on attending the Sandler Client Summit in 2015? Clients from many different industries attend this annual event. Here Lorraine Ferguson, a Sandler Trainer from Albany, NY and clients who attended last years Summit speak about the benefits of attending.


Tue 10/21

SCC: Building Relationships (D.I.S.C.)

Thu 10/23

PC: Up Front Contract (UFC) + Sales Template = Effective Outcomes

Thu 10/23

FND: The Importance of Bonding & Building Rapport

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